Who better to explain the concept that underpins the Swedish Pavilion at Shanghai World Expo 2010, than its designers SWECO?

According to them, "Nature is close to the heart of every Swede and this makes it a natural starting point for innovation.... The pavilion [reflected] the meeting between city and nature and the optimism and strength that can be created where they come together."

So what did that mean in practice? Seen from above, the 3,000 sq (3,588 sq yd) pavilion resembled the Swedish flag, with four cube-like steel structures arranged so as to form a cross-like space between them. The cubes were connected by elevated walkways, and housed the exhibition space, as well as a shop, a café and a large, covered courtyard. The outside walls displayed a city-like grid; while the inside walls were covered with images of nature (in keeping with SWECO's theme). Naturally, it was located in the Nordic area of the Expo Park.

Striving to be a meeting place rather than merely a showroom (though the lower floors were intended as exhibition areas), the pavilion focused on the thrill of innovation, the amazing effects of cooperation, and the importance of open dialogue. The Expo being a trade fair, it also sought to promote the competitiveness and creativity of Swedish trade and industry.

Among various Swedish icons in residence at the pavilion were popular kid's character Pippi Longstocking, and a 3-m (10 ft) tall Dalecarlian Horse (the red wooden one that adorns every Swedish gift store).

Shanghai guide | Shanghai attractions | Shanghai flights
Shanghai hotels | Shanghai tours & activities
Shanghai on the China Travel Blog